|Enchanting eyewear for the young princess |
Marchon Eyewear expands its Disney children’s line with the introduction of the licensed Disney Princess collection. Designed for girls two to nine, the collection contains four stainless-steel styles, each named for a princess—Aurora (Sleeping Beauty), Belle (Beauty and the Beast), Cinderella and Snow White. Shapes consist of an almond, oval, modified oval and modified rectangle, all with spring hinges and distinctive “Princess” logo treatments. Colors range from mocha and sand to cranberry, lavender, orchid, pink, rose and midnight and sky blue. Fanciful accents include hearts, bows, glitter, sparkle and gold embossed logo treatments. One style (Aurora) is available with a clip-on with colorful lenses.
|PHILOSOPHY: “The Disney Princess Eyewear collection is now part of this dominant children’s brand. Its enchanting styles promise something special and are sure to inspire young girls to dream,” says Andy Skitmore, vice president/brand executive for the Marchon, Flexon and Disney collections. MARKETING: Merchandising materials consist of a four-place display and countercard featuring the four princesses, mirror and door decal. Each frame comes with a pink case. PRICE POINT: $$. AVAILABILITY: Winter 2004. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com. |