Whats Next

Jun
2003

What's Next

Marchon and Eclips: Eclips with Flexon

Custom clips that flex
Eclips has licensed Marchon Eyewear’s patented  memory metal, Flexon, to use in its custom clip system. The result of the combined technologies is an extremely flexible, durable, rimless clip, Eclips says. The clips are available in an extensive array of colors to complement today’s frame styles. A wide selection of plano polycarbonate lenses, including polarized lenses with optional A-R coating, is offered.
MARKETING: “Carrying a large inventory of pre-made clips is
expensive. As a result, ordering clips as needed makes sense for
consumers and retailers alike. The Flexon brand is well known for durability. Eclips is known for innovation. The combination of Flexon technology with our clip system makes perfect sense,” says Eclips CEO David Salk. MARKETING: A compact counter display with a sample clip that doubles as a lens demonstrator is available. Eclips also introduces Clip Club, a discount program to improve profits. PRICE POINT: $$. AVAILABILITY: Now. For additional information, contact Eclips (800) 851-9913; web site:
www.clipon.com.

Metzler: Nikon Clasio

Nikon’s rimless, screwless option
Metzler International USA adds Clasio, a rimless collection, to its Nikon eyewear line. The design of the new collection is based on a patented screwless hinge concept. The hinge is composed of a disk and wire. Temples are made of beta titanium. Six unisex shapes, targeted to all age groups, are available in gold or silver with temples sleeves in blue, black, gray, green, red or tortoise.
PHILOSOPHY: “Clasio is a premier screwless three-piece mount design. Nikon’s patented hinge system combined with the durability of beta titanium results in both high style and extreme comfort,” says Masaaki Onodera, Metzler USA vice president of product development. MARKETING: Merchandising materials include a six-place display with a sliding door and countercard measuring 8.25 inches by 8.25 inches. Each frame comes with a hard case with a magnetic closure, an inner pocket and a bridge rest. PRICE POINT: $$$$. AVAILABILITY: Spring 2003. For additional information, contact Metzler International USA, (866) METZLER; web site: www.metzlerinternational.com.

Altair: Benetton Trendy Collection

Targeting style-conscious professionals at work and play
Expanding on its Benetton line, Altair Eyewear introduces the four-style United Colors of Benetton Trendy collection. The new collection consists of two zyls in an array of colors including bi- and tri-color laminates and two metals—one is semi-rimless and one is fully rimmed. The frames, which are variations on ovals and rectangles, were designed to have a sophisticated retro appeal, the company says.
PHILOSOPHY: “The United Colors of Benetton eyewear line attracts a diverse
audience with its creative designs and colorations coupled with functionality. The new collection takes this concept a step further with a more trendy appeal demonstrated through the use of colorful laminates and metals with an edge, capturing the spirit, energy and diversity of today’s lifestyle,” says Tom Grogan, Altair new product development and brands manager. MARKETING: Merchandising materials include frame displays in various sizes, countercards, posters and a wood logo plaque. Each frame comes with a blue or black case. PRICE POINT: $$. AVAILABILITY: Spring 2003. For additional information, contact Altair Eyewear, (800) 505-5557; web site:
www.altaireyewear.com.

Astucci: Chinoiserie Collection

An essential accessory for women of all ages
Astucci US launches the Chinoiserie purse-style eyeglass case collection, consisting of eight pieces. Included are double- and single-handle cases. Most cases have a metal base and are covered in woven or printed PVC or satin material in assorted solids and patterns with such decorative accents as tassels or wood beads. Some styles come with coordinated micro-fiber cleaning cloths.
PHILOSOPHY: “Our objective with the Chinoiserie collection is to create a great essential for all age groups and lifestyles,” says Missy Miller, Astucci vice president design and product. “These cases provide an inexpensive, quick fix for a woman desiring to update her wardrobe and look.” PRICE POINT: $2.95 to $6.50. AVAILABILITY: Summer 2003. For additional information, contact Astucci US, (800) 725-3203; web site: www.astucci.com.

 

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