|Targeting the hip, young and stylish|
BBH Eyewear presents Humphrey’s Eyewear. BBH is a U.S. company created following Brendel Lunettes’ recent acquisition by Eschenbach Optik of Germany. The company, which made its debut in January 2003, is distributing the Brendel, Humphrey’s and Bogner eyewear lines and Scappa, a sunwear collection. Targeted to trendy individuals between the ages of 15 and 40, the Humphrey’s line consists of more than 75 styles in both plastic and metal. Shapes are innovative variations on ovals, rectangles, squares, bowties and cat eyes, some with exaggerated angles, and include rimless and semi-rimless designs. Colors range from metal tones to bold shades of blue, green, orange and red and striking combinations of such colors as orange and violet and pink and green.
|PHILOSOPHY: “The Humphrey’s line offers a full selection of exciting, fashionable options—ranging from quirky styles in strongly contrasting colors to lightweight rimless designs—for young, self-confident individuals,” says BBH president Ilario Sfoggia. “Additionally, we are providing marketing materials that will help optical retailers reach this target group.” MARKETING: Merchandising materials include three cubes, a poster, leaflet and catalog. PRICE POINT: $$ to $$$. AVAILABILITY: Spring 2003. For additional information, contact BBH Eyewear (800) 638-6639; web site: www.eschenbach-optik.de.|