Whats New

Oct
2010

EASTERN STATES: BLACK FOREVER EYEWEAR

PAINT IT BLACK

Eastern States Eyewear launches Black Forever Eyewear, consisting of 12 ophthalmic frames, all made of acetate. Featuring a variety of shapes, sizes, thicknesses and adornments, the entire collection is handmade in Japan. The common thread binding this collection is that each style is black. Although the collection is offered in one color, there are several finishes, including shiny, wood and matte. Styled with a trendy city vibe, Black Forever is targeted to both men and women of all ages desiring a distinctive look with a modern flavor.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“Black Forever’s concept is influenced by the young, artistic flair of downtown New York City,” says Jason Shyer, Eastern States director of marketing. “Bold, direct and unapologetic, Black Forever is focused on being the market’s very best collection of black plastic frames.”

MARKETING:

All initial orders for Black Forever come in full kits of 12 with a countercard and display featuring a giant mold of the collection’s signature piece. Each frame is packaged with a cleaning cloth inside a hard case with the brand logo on a metal plate.

PRICE POINT:

$$$.  For additional information, contact Eastern States Eyewear, (800) 645-3710; web site: www.eseyewear.com.

INSIGHT

Eastern States Eyewear was founded in 1938 by Benjamin Shyer. Co-president sons Paul and Roger Shyer have developed the company to fulfill its mission of delivering innovative concepts in product and promotion to the quality-oriented, high-fashion optical niche.

 

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