|Focusing on the young and trendy|
Metzler International USA adds a six-style plastic collection to its Fratelli Lozza STVDIO line of genium (metal) styles. Targeted to stylish, young adults, the plastic group emphasizes contemporary color treatments, ranging from horn, smoke and denim to combinations of violet and beige, beige and raspberry, black and crystal, pink and amber, sapphire and brown and gray and garnet. Named for international cities—Copenhagen, Helsinki, Sydney, Zurich—all the frames feature a flat temple design and are offered in eye sizes of 47mm to 51mm. Eight genium styles are available.
|PHILOSOPHY: “The STVDIO plastic additions give Fratelli Lozza the opportunity to reach a new customer, the young fashion-conscious consumer who knows style, but also seeks value. The mix of trendy styling and contemporary colors makes this collect a magnet for those with an eye for accessories,” says Metzler product development manager John Castagnetti. MARKETING: Merchandising materials include an eight-place Fratelli Lozza display tray with a prop-up mirror. Additionally, a set of three countercards highlighting the genium collection is available. Each plastic style comes with a large silver hard case with a clasp. PRICE POINT: $$. AVAILABILITY: Summer 2003. For additional information, contact Metzler International USA, (866) METZLER; web site: www.metzlerinternational.com.|