Whats Next

Jul
2010

VIVA: HARLEY-DAVIDSON WILD CHILD COLLECTION

PINT-SIZE STYLE WITH FULL-SIZE EDGE

Viva International Group launches the Harley-Davidson Eyewear Wild Child Collection, a dynamic group of ophthalmic frames created exclusively for tweens. Included are 12 styles for boys and three for girls, featuring a variety of innovative designs and bold temple treatments with cool, edgy options.The boys’ styles sport such details as straight-edged acetate temples accented by an outside metal core wire and skull logo from the brand’s signature skull collection, sleek raised flame, Harley-Davidson script logo, step-down design, logoed star button and two-tone rubberized temple tips. Inspired by the Harley-Davidson Hearts and Roses tattoo graphics, each of the girls’ styles features enamel-filled hearts linked within an open metal temple design. All frames are equipped with spring hinges.

PHILOSOPHY: “The Wild Child Collection is a fun group of frames that complements the active lifestyle of today’s tweens,” says Elizabeth Tontodonati, general manager of brands at Viva. “Combined with Harley-Davidson’s strong brand appeal, each model delivers a unique blend of bold and daring designs reflecting the collection’s iconic heritage,” adds Barbara Griffin, Harley-Davidson Eyewear brand manager.

MARKETING: Merchandising materials include a one-piece highlighter and bi-fold countercard.

PRICE POINT: $$. For additional information, contact Viva International Group, (800) 345-VIVA; web site: www.vivagroup.com

TIP: The Wild Child Collection captures the spirit of the Harley-Davidson brand while delivering an array of lively styles that fits the adventurous lifestyle of today’s tweens.

 

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