Whats Next

Jul
2010

REM EYEWEAR: POP CORN

POPPING WITH STYLE

Rem Eyewear introduces Pop Corn Eyewear targeted to boys and girls six to 12. Focusing on color, value and fun, the collection consists of fours metals with TR-90-injected temples in variations on rectangles and ovals. Each style comes in two sizes and is equipped with adjustable nosepads. Colors range from brown and gunmetal to pink and blue. Temples are accented with colorful graphic patterns such as stripes and leaves.

PHILOSOPHY: “Few things in America are as universally enjoyed and as much a part of the culture as popcorn. Tied to the best memories of childhood, it pops up almost everywhere associated with fun,” says Rem creative director Nicolas Roseillier. “Pop Corn Eyewear is also about simplicity and things that endure. This introductory collection features fun metal designs that provide uncompromising value and style for today’s youth”

MARKETING: A logo plaque with a red “Pop Corn” logo on white, reminiscent of a popcorn bag, is available.

PRICE POINT: $. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com

TIP: Competitively priced, the Pop Corn collection is perfectly suited for managed-care consumers and with its creative patterns in kid-friendly colors and shapes parents love will appeal to both children and adults.

 

|