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Jun
2010

SÀFILO: GIORGIO ARMANI EYEWEAR

A RETURN TO TRADITION

Sàfilo USA presents its new Giorgio Armani Eyewear collection, steeped in the very roots of Armani style, with a return to the sober, powerful look that has made this brand renowned in the world of eyewear. Inspired by traditions carefully preserved over the years in the eyewear archives, this new collection is distinguished by its precision shapes and pure designs. Included is a complete, articulated range of frames that blend the traditional and the modern in an innovative and successful manner. The collection contains 14 styles (predominantly male or unisex), in zyl, stainless steel and zyl/metal combinations, ranging from small aviator, clubman, round and pantos shapes to a distinctly feminine butterfly design. Colors consist of traditional shades of palladium, gold, bronze, havana, amber, black, brown and blue as well as dark orange and violet/crystal, pink/crystal and horn/green combinations. Hinges attached with riveted pins and rectangular rivets on frame fronts and temples add vintage appeal.

PHILOSOPHY: “This collection allows our customers and the end-consumer a chance to rediscover the stylistic heritage of the Giorgio Armani brand,” says Dick Russo, Sàfilo USA executive vice president. “And, from a trend perspective, the timing couldn’t be better since ’80s retro styling is quite popular again.”

MARKETING: Merchandising materials include a holographic cube with eyewear images and small- and medium-size countercards.

PRICE POINT: $$$$ to $$$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.mysafilo.com

 

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