Upfront

May
2010

Like a Prayer… in Sunwear

Madonna teams up with the über-chic Italian duo Dolce and Gabbana to collaborate on a stylish sunwear collection. MDG (which is Madonna + Dolce and Gabbana) launches six seductive styles this month. This is the pop-diva’s first foray into the world of eyewear and will be manufactured by Luxottica.

“Designing an eyewear line with Madonna was a new experience for us,” say Domenico Dolce and Stefano Gabbana. “The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point-of-view were key, even in designing the MDG logo.”



Madonna will also lend her face to the MDG ad campaign. The campaign features the singer as the sensual femme fatale of a noir film caught on camera in the company of an intriguing man. The voyeuristic images metaphorically evoke the essence of a star: admired, spied, adored, pursued and desired, but never fully revealed, shrouded in dark glasses and mystery.    

—Patrisha Zabrycki

 

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