Whats Next

May
2010

SÀFILO: MARC BY MARC JACOBS OPHTHALMICS

BACK BY POPULAR DEMAND

Sàfilo USA presents its first Marc by Marc Jacobs ophthalmic collection since July 2008. Included are 11 vintage-inspired, cutting-edge styles (eight women’s and three unisex designs) that set the standard for what’s happening in street fashion. These new frames, with shapes reminiscent of the ’50s, ’70s and ’80s, complement the playful style of the ever-popular Marc by Marc Jacobs clothing and accessories line, bringing the same distinctive details and sophisticated, urban attitude to the eyewear. The collection features a predominance of rectangles in traditional, soft and shallow silhouettes as well as modified ovals and cat eyes. Two styles are semi-rimless. Color combinations range from violet/plum, eggplant/crystal, burgundy/red and brown/teal to palladium white/blue, dark ruthenium/tea, sand/brown and black/white/black.

PHILOSOPHY:
“We are extremely excited to reintroduce the Marc by Marc Jacobs ophthalmic collection to the marketplace,” says Dick Russo, Sàfilo USA executive vice president. “Marc Jacobs is one of the most coveted names in fashion today and the Marc by Marc Jacobs ophthalmic line is priced right to the target-end consumer.”

MARKETING:
Merchandising materials include a 12-place rotator display, three pre-packaged image boxes in various sizes and an informational brochure/catalog.

PRICE POINT: $$ to $$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.mysafilo.com

TIP:
Fun and flirty logos such as the new “Marc by Marc Jacobs” treatment often seen on the brand’s shoes and handbags also accent the eyewear.

 

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