Whats Next

May
2010

ULTRA PALM: C TECH FROM CAZAL

TECH TALK

Ultra Palm Optical’s Cazal line adds C Tech, a fashionable men’s collection, consisting of four styles—one rimless, one semi-rimless and two full-rimmed designs. Three of the styles are made entirely of pure titanium, including lugs, bridges, hinges and closing blocks. One frame is acetate with the metal components made of titanium. Frame fronts are contemporary variations on the rectangular shape, all with a titanium double hinge. Exclusively designed for this collection, the double hinge consists of two separate spring hinges that are totally integrated into the temple. The innovative construction of the hinge casing ensures maximum precision and stability. Special, slim, air-cushion nosepads provide additional comfort and complement the technoid look Colors are natural, monochromatic shades with discreet accents, complementing a variety of complexions.



PHILOSOPHY: “Combining fashion and function, this line with its use of the highest quality titanium and the latest in technology offers a perfect product to inspire the distinguished and ambitious male consumer,” says Brad Besner, Ultra Palm co-president.

MARKETING: Merchandising materials include a 10-place presentation tray, countercard and brochure. Each frame comes with a bronze/green hard case and cleaning cloth.

PRICE POINT: $$$$$. For additional information, contact Ultra Palm Optical, (800) 327-5185; web site: www.ultrapalm.com

TIP:
All C Tech frames and their component parts are nickel free and therefore ideal for people suffering from metal allergies.

 

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