Products: Whats Now

Apr
2010

Modo: 7 For All Mankind

Urban Sophistication

Modo Eyewear launches 7 For All Mankind, a Los Angeles-based lifestyle brand that fuses the worlds of denim and couture. The retro-inspired eyewear collection consists of seven sunglasses and eight ophthalmic frames. Styles are wearable, reflecting a relaxed urban aesthetic—the essence of 7 For All Mankind. Signature sun styles include modern cat eye and oversized aviator designs with lamination details reminiscent of the Art Deco architecture in Los Angeles and textural mosaic patterns evocative of crystals. Colors are jewel-toned. Ophthalmic frames range from retro rounds to sleek, masculine metals to petite feminine designs in classic black and tortoise tones as well as such vibrant hues as plum, ruby and topaz.


Photographed by Ken Lee/Black Box Studio

PHILOSOPHY:
“We are excited to join forces with 7 For All Mankind,” says Alessandro Lanaro, Modo CEO. “They represent a brand with such a cult status—an incredible success story in the fashion industry. Our companies share a common passion for craftsmanship and individuality, which I believe will be essential to extending a unique style statement into the eyewear sector.”

MARKETING:
$$ to $$$. For additional information, contact Modo Eyewear (800) 223-7610; web site: www.modo.com

PRICE POINT:
Merchandising materials include displays, posters, countercards and logo plaques. Each frame comes in a black leather magnetic flip case.

INSIGHT
Founded in 2000, 7 For All Mankind quickly earned critical acclaim for its premium denim and an immediate following for its innovative use of fits, fabrics and finishes. In the past 10 years, 7 For All Mankind has become both an established modern classic and a leading trendsetter. The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include women’s, men’s, kids, sportswear, handbag and footwear collections.

 

|