|Seiko targets women with fashion brand|
Seiko Optical Products introduces the Celine Eyewear line. Included are 10 ophthalmic styles and four sunglasses targeted to confident, fashion-oriented 20- to 40-year-old women, who want hip, highly styled eyewear. Frames are constructed of titanium and titanium and zyl combinations. The sunwear is made of metal, zyl and metal/zyl combinations. Shapes are variations on ovals and rectangles. Colors range from bone and lavender to shades of brown, tortoise and black. Sunglasses are equipped with CR-39 lenses.
PHILOSOPHY: “Now that Seiko is recognized as a leader in the manufacture and distribution of titanium eyewear, the time is perfect to partner with the well-known House of Celine. The new collection is designed to attract the self-confident woman who appreciates style, quality, technology and comfort, while making a definite fashion statement,” says Seiko vice president Donna VanGreen.
MARKETING: Merchandising materials include a four-place shelf unit and logo plaque. Each frame comes with a monogrammed case and cleaning cloth. PRICE POINT: $$$$ to $$$$$.
AVAILABILITY: Spring 2003.
For additional information,contact Seiko Optical Products, (800) 284-9051; web site: www.seiko eyewear.com.