Whats New

Mar
2010

Bellinger: Bellinger, Blac & Kamaeleon

DANISH MODERN

Bellinger A/S, a Danish eyewear company, offers three high-fashion, high-tech lines: Bellinger, Blac and Kamaeleon. Designed for men and women, the Bellinger collection is known for its distinctive acetate materials and eye-catching color combinations. Blac, a men’s line inspired by the world of race cars, features frames made of carbon fiber and fiberglass reinforced with titanium. Blac Titanium, a sub collection of Blac, consists of styles with beta titanium fronts and carbon fiber and titanium-reinforced fiberglass temples. Kamaeleon has interchangeable temples that can be easily switched with one click.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:

“Our aim is to supply something different—something we are proud of. We try to capture the essence of current trends and bring color and architectural inspiration to everyday lives in an innovative way with plenty of humor and happiness. We don’t believe we’re doing it right if we’re not having fun,” says Rikke Levinsen, Bellinger marketing manager. “We want our customers to know we are motivated by the pleasure we take and passion we put into what we do.”

MARKETING:

Merchandising materials include display boxes, hanging window display for Blac that can be custom arranged with hooks, temple display for Kamaeleon, posters, countercards, fabric banners, Blac and Kamaeleon DVDs, T-shirts and catalogs.

PRICE POINT:
(Bellinger & Blac) $$$$$; (Kamaeleon) $$$ to $$$$$. For additional information, contact Bellinger, (732) 993-7827; web site: www.bellinger.dk or www.blak.dk

INSIGHT
Based in Risskov, Denmark, Bellinger A/S was founded in 2003 by designers Malene and Claus Bellinger Diederichsen. Their goal was and still is to design high-quality eyewear for those who like to stand out in a crowd. Bellinger product is now sold in more than 40 countries.

 

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