Papillon is an interactive AR display designed by Neil Kabinoff, a Philadelphia optician with more than 30 years of experience. Created as a selling aid that helps staff show the features and benefits of anti-reflective coating, Papillon consists of an attractive display box with two butterflies inside. One side of the box is covered with reflective glass; the other side with anti-reflective glass. Patients are given a pair of tweezers to retrieve the butterfly from the side with the AR glass, but, of course, meet with resistance from the glass they don’t realize is there.
“In pondering how to make ends meet in this economy, I looked at every possible add on and realized AR was the most profitable, but did not have an effective interactive display,” says Neil Kabinoff, optician and Papillon designer. “So I went to my garage and after two months of work created Papillon, which I brought into my stores. The results have been phenomenal. After using the display, AR sales rose a whopping 62 percent in my two stores—leading to my decision to make the display available to others—because I’m so confident that Papillion can turn optical employees into selling machines.”
: The Papillon kit contains the display, instructional DVD, fact sheet, pair of tweezers and a cleaning cloth. For additional information, contact Papillon, (888) 802-2021; web site:
“The best part of Papillon is my staff loves using it and when we perform our magic, the look on our patient’s face is priceless,” says Kabinoff.