Transitions Tools — To support its national TV and print consumer advertising campaign, Transitions has developed a series of interactive, integrated point-of-sale tools to build upon an educational message of eye health. A new patient brochure, for instance, incorporates the campaign’s new look and UV protection messaging with photochromic film that darkens when exposed to outdoor light. Brochure text raises awareness of the need for UV protection for the eye and encourages patients to talk to their eyecare professionals. Other point-of-sale tools from Transitions include a dispensing mat depicting each stage of photochromic activation, a display wheel/brochure holder, a UV light demonstration kit (which costs $115) and a lens use and care guide. Unless otherwise noted, all of the above materials are available to eyecare professionals at no cost. For a free copy of Transitions’ 2003 Point-of-Sale Catalog, including detailed descriptions, pricing and ordering instructions, contact Transitions Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).
The $20,000 Answer — Essilor of America has announced the winners of its 2002 Essilor Optical Technology Grants, one-time awards given to colleges of optometry that exhibit their commitment to growing the industry through new advancements. North-eastern State University College of Optometry of Tahlequah, Okla. and The Ohio State University College of Optometry of Columbus, Ohio each received $20,000 grants to apply toward continuing industry education. A tie between Michigan College of Optometry of Big Rapids, Mich. and State University New York Optometry of New York, N.Y. resulted in Essilor dividing the prize. Each school received $10,000.
Essilor also announced the winner of its “Just the Two of Us” promotion. Held between August and November 2002, eyecare professionals were rewarded for every Varilux with Crizal pair of lenses ordered in their dispensaries. Andrea Spruyt, OD, owner of WestGlen Eyecare in Shawnee, Kan. won the grand prize, a seven-day, six-night trip for two to Paris, with hotel accommodations at the Four Seasons George V and $1,000 spending money.
Start the Presses — The A-R Council has launched its consumer awareness campaign for 2003. The networking and education coalition of A-R manufacturers and distributors recently sent a press release entitled “Shedding Light on the Glare-Free Benefits of A-R Lenses” to 1,500 daily and 8,500 weekly newspapers across the U.S. The release offers consumers insights into the cosmetic benefits of A-R lenses. For more information, visit www.arcouncil.org or call (877) 254-4477.
Eschenbach Education — Low vision aid manufacturer Eschenbach has created a seminar entitled “Low Vision Care… What’s It All About?” The course is an introductory, hands-on workshop and lecture designed for those interested in the field of low vision. It is approved for three CE credits by ABO and JCAHPO. The informative course covers topics such as: the causes of low vision, the “Seven Steps to Dispensing Low Vision Aids,” reimbursement and marketing of low vision and a hands-on learning session in which attendees can try a variety of vision aids including some of the newest available on the market. Future locations include the following: Columbia, S.C. (April 9), San Jose (April 9), Indianapolis (April 16), Wasau, Wis. (April 16), Torrance, Calif. (April 23), Boston (April 24), Philadelphia (May 6), Morristown, N.J. (May 7), Dallas (May 7), Chicago (May 14), Spokane, Wash. (May 14), Portland, Me. (May 21), Walnut Creek, Calif. (May 21) and Springfield, Mo. (May 28). To learn more about the course, visit www.eschenbach.com. To register, call (877) 422-7300.
Mr. Nifty Goes on Tour — AO-SOLA has launched a national educational tour featuring its new Teflon EasyCare Lens Coating. The program, called “The Arctic Blue Breakthrough,” wraps continuing education (worth one ABO credit) in an “entertaining format.” It will be staged at various locations around the country in partnership with wholesale labs. The show follows in the footsteps of AO-SOLA’s popular “Mr. Nifty’s Optical Review.” For “The Arctic Blue Breakthrough,” the company has gone one step further, according to Teflon EasyCare Lens Coating product manager Amy Walter. “Teflon EasyCare is an innovation in coatings and we are excited to offer eyecare professionals an innovation in continuing education—a program that’s as fun and theatrical as it is educational.” She noted that the innovation extends to the choice of venues for the show: “wherever possible we’re booking theatres or even science centers.” In addition to ABO credits and numerous laughs, eyecare professionals in attendance will have the opportunity to sign up for an exclusive promotion called “It’s a Teflon World.” Eyecare professionals can reserve a seat at one of these shows by calling (866) 3TEFLON, or by logging on to www.solateflon.com/rsvp/.
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Going for Gold — Essilor International has signed on to work with the Special Olympics/Lions Club International Opening Eyes vision health program for the next three years as Official Global Supplier of ophthalmic lenses and a sponsor of the Opening Eyes program. The company has been a long-time supporter of Special Olympics programs at local community levels in various locations around the world. Essilor’s support will now extend company-wide in order to provide optimum vision to athletes around the globe. Special Olympics Opening Eyes provides equipment and services with the help of volunteers (optometrists, ophthalmologists, opticians). Activities include extensive vision and eye health tests, refraction for those requiring further screening, prescribing and dispensing of eye glasses and protective sports eyewear and referral advice for follow up care. In 2003, Essilor will provide an estimated 8,000 pairs of polycarbonate and conventional plastic hard-coated lenses during 76 Special Olympics events worldwide. For more information about the Special Olympics visit www.specialolympics.org
Cobra “Charms” Labs — Cobra Vision, a division of NexGen Vision, has announced that Michael Woythaler, vice president—manufacturing at 21st Century Optics in Long Island City, N.Y.,
is the grand prize winner of a trip to Emerald Pointe Golf Resort at Lake Lanier Islands, Ga. Woythaler’s name was selected from entries received at the recent Optical Laboratories Association meeting in Indianapolis. Woythaler is pictured here (at left) receiving the prize package from Cobra Vision sales representative Jim Gawinski. The package includes a four-day, three-night stay for two, including airfare, hotel, transportation, meals and golf/fishing. Emerald Point Resort is the centerpiece of the 1,100 acre Lake Lanier Islands. “The OLA show in Indianapolis was an excellent opportunity for us to showcase our NexGen lens casting technology,” says Drew Eichelberger, vice president of sales and marketing at Cobra Vision. “We are pleased to support the OLA and appreciate the relationships developed through the organization.