Whats New

Feb
2010

I/Optics: Vanni

STYLE A LA ITALIAN

I/Optics presents Vanni Eyewear, which the company describes as a trendsetter, an innovator in construction and an unceasing pursuer of enhanced quality and comfort. The curvature of a rim, sheen of acetate, cut of a metal strip, effortless function of a hinge—enthusiasm for the tiniest detail—can spark a major project. The eyewear line is composed of many collections, including the following: Twist and Spiral, both acetate collections featuring hand-twisted temple and spiral motifs; Stratos, multi-colored acetate designs; Liquido, brown plastic frames shot though with streaks of melted color; Plano, composed of lightweight sheet steel in very trendy designs; Mirage, highlighted with an innovative concept that link temples with the frame front; and Chrysalis and Zephyr, sunglass collections equipped with Zeiss lenses. Every quarter 25 to 30 new styles are released.


Photographed by MATT LAMBROS/Black Box Studio


PHILOSOPHY:

“Vanni is a breadth of youthful fresh air wafting among the style vanguard of contemporary designer eyewear,” says Vanni designer Giovanni Vitaloni. “For 20 years, Vanni has represented Italian style and design to the eyewear world. It looks beneath mere appearance to the deeper substance of materials, harmony among shapes and the power of color.”

MARKETING:

Vanni offers a variety of colorful, innovative merchandising materials, including posters, postcard and module displays for counters and windows and also has its own magazine published monthly in Europe.

PRICE POINT:

$$$$. For additional information, contact I/Optics, (877) 766-0077; web site: http://vanniocchiali.com

INSIGHT

Based in Turin, Italy, Vanni was established in 1991, making its debut at Silmo in Paris the same year. In 1998, Vanni debuted at Vision Expo East. Awards include the Silmo d’Or in 2003; the 2006 Tokyo Eyewear of the Year; and the 2008 Grand Prix Stratos at IOFT in Tokyo. Vanni is a favorite among European celebrities.

 

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