Whats Next

Feb
2010

Charmant Group: P.S. Plastic Slim

FRAMES FOR THE I-GENERATION

Charmant Group releases P.S. Plastic Slim, a thin, lightweight collection of frames that are both fashionable and comfortable. Inspired by today’s technology—the slim, sleek profile of a MacBook and the bright, colorful patterns available on an iPod—the frames are made of TR-90, a flexible nylon material. Charmant’s exclusive UV inkjet printing process allows for a unique array of color and pattern options.

Adjustable nosepads and a core wire embedded in the temple tips provide a personalized fit. The launch collection includes three styles for men and five designs for women.



PHILOSOPHY: “Plastic Slim is designed for both men and women looking to show off their individual style with these, fun, fashionable frames,” says Dee Berghuys, Charmant director of product development and marketing.

MARKETING: Merchandising materials include a 12-place counter display and animated visual. Each frame is packaged in a thin, lime-green case.

PRICE POINT:
$$. For additional information, contact Charmant Group, (800) 272-2042; web site: www.charmant.com

TIP:
P.S. Plastic Slim can easily accommodate consumers who want the appearance of a plastic frame, but were limited in the past by fitting considerations, especially in the bridge area.

 

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