Whats Next

Jan
2010

Eye Q Eyewear: Sydney Love Expansion

FUN AND FANCIFUL

Eye Q Eyewear expands its Sydney Love line launched in 2007 with the addition of six metals and four zyls that continue to offer designs appealing to women of all ages. Treatments are inspired by fun colorations and the whimsical patterns found in the Sydney Love handbag and accessories collections—polka dots, hearts, studs, scalloping and laser etchings. Colors range from shades of burgundy, plum, purple and red to black, brown and sienna. Shapes are variations on bowties, butterflies, cat eyes, ovals and rectangles in fully rimmed and two semi-rimless styles. Eye sizes are 49mm to 54mm. Many of the frames are equipped with spring hinges.

PHILOSOPHY: “Sydney Love is a distinctly recognizable name with whimsical print handbags and accessories at affordable prices,” says John Barry, Eye Q vice president of sales and marketing. “This is a brand that continues to offer styles that appeal to mothers who go shopping with their daughters.”

MARKETING: Merchandising materials include a five-place display and logo plaque. Each frame comes with a Sydney Love case in various patterns.

PRICE POINT: $$ to $$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.sydneyloveeyewear.com

TIP: The Sydney Love line of products includes handbags, luggage and accessories designed by artist and fashion designer Christine DeGennero. She currently works from her studio in Florence, Italy.

 

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