Whats New

Jan
2010

Silhouette: Adidas Ambition Ophthalmics

AN AMBITIOUS PERFORMANCE

Adidas Eyewear presents Ambition, its new, sport-inspired ophthalmic collection, available from Silhouette Optical. Addressing the active individual and incorporating high-end materials and innovative technologies, Ambition delivers the style, durability and comfort consumers have come to appreciate from Adidas Eyewear’s sport-performance sun styles. Included are four SPX full-rim frames and two nylor styles made of Performance Steel and SPX. All models feature the new Hybrid Memory Hinge, which adapts to the wearer’s head size without pressure and is designed to always return to its desired position. Temples are made of Performance Steel wrapped in an integrated cover of SPX and Traction-Grip. Temples can be adjusted and the tips can be hand contoured to fit as paddle temples or bent behind the ears. The SPX styles also incorporate adjustable Ergo-Grip Nose pads.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“Ambition brings the benefits of true sport-performance features to the ophthalmic sector and offers the look, convenience and reliability that will quickly make this collection essential to the lifestyles of sport enthusiasts,” says Rocky Fresh, Adidas Eyewear USA brand manager. Jeff Ravreby, U.S. Optical Division manager for Adidas Eyewear, adds, “Having this ophthalmic collection is a must for any optical practice serious about serving its sport-minded clientele.”

MARKETING:

Merchandising materials include a 12-place rotating display, window displays, posters and image cards, all featuring athletes in the black-and-white Adidas motif.

PRICE POINT:
$$$ to $$$$. For additional information, contact Silhouette Optical, (800) 223-0180; web site: www.silhouette.com or www.adidas.com/eyewear

INSIGHT

Ambition offers both five-base and eight-base lens designs. The eight-base styles, taking their direction from performance sunglasses, speak to the sport-minded consumer, offering a dynamic shape and maximum field of vision, which allows individuals to express their sporting lifestyles both on and off the field.

 

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