YOUNG, FUN AND TRENDY
Luxottica Group introduces Ralph Sunwear targeted to young women between the ages of 18 and 35. Instilled with the spirit of Ralph Lauren, the collection offers the latest fun looks and trends. Included are 25 sunglasses in a wide variety of shapes and sizes designed to appeal to a broad customer base. Styles range from bold shields to sleek aviators and glamorous, oversized styles. Colors consist of vibrant and classic tones and custom laminations. Lenses are offered with such features as eight-base curve designs, polarization and gradient tints Some of the lenses are made of polycarbonate. Five additional styles will be introduced this fall.
PHILOSOPHY: “Ralph Eyewear brings to the marketplace accessible and fashionable sunglasses infused with the spirit of Ralph Lauren,” says Vittorio Verdun, Luxottica vice president marketing. “These styles address the needs of young women seeking a high-end designer look at a bridge price point.”
PRICE POINT: $$ to $$$ for polarized styles. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com
MARKETING: One- and three-place displays and countercards are available.