Silhouette is happy to be blue. The company garnered a top honor for
its Blue Light/Advanced Macular Degeneration (AMD) Awareness Campaign.
The wellness initiative was named a finalist for the Delta Awards,
which honors excellence in medical marketing and is bestowed by the
Medical Marketing Association (MMA).
Silhouette was one of only
eight companies nationwide to receive such a distinction. The company
was commended for its “exceptional leadership in the development of its
innovative, impactful medical marketing program” and for its
“association with creativity and success in the medical industry.”
Silhouette’s Blue Light Awareness Campaign is a multi-tiered initiative
designed to aid eyecare practitioners in educating their patients on
the dangers of blue light.
“We could not be more thrilled by
this unexpected commendation,” says Debra Severson, director of
strategic programs and account support for Silhouette. “The Delta
Awards are extremely competitive, recognizing achievements in all
fields of advanced medical marketing. For our Sight Protection
initiative to be so noted is a tremendous honor.”