Whats New

Sep
2007

Grant Italia: Alviero Martini

Under a licensing agreement with Sover, s.r.l., Italy, Grant, Italia-USA has become the exclusive U.S. distributor for Alviero Martini frames and sunglasses. Sover is a family run business founded in 1962 and known for its expertise in working with leather and combining it with other materials. The collection available from Grant consists of 17 ophthalmic frames (13 for women and four men’s/unisex styles) and seven sunglasses (five women’s and two men’s). The eyewear takes its direction from Alviero Martini luggage, handbags and other luxury leather accessories. Frames and sunglasses are made from plastic and metal and all have leather temples. Design details include the Alviero Martini signature map motif, Swarovski crystal accents and gold or silver trim. Some styles feature leopard, zebra and giraffe patterns. Colors range from white, tan, gold and silver to burgundy, navy, dark brown and black. Grant is also distributing two other lines from Sover—Baldinini and Mariella Burani.


Photographed by ANNIE GALLAGHER/BLACK BOX STUDIO


MARKETING:
A variety of display options are available, including two- and three- place frame displays, picture mounts, countercards and posters. Each frame and sunglass comes with a hard case and cleaning cloth, covered with the map motif.

PHILOSOPHY:
“Alviero Martini Eyewear is targeted to a sophisticated, high-end customer base who perfectly understands the adventurous, luxurious spirit of the brand,” says Sover.

PRICE POINT:
$$$$$. For additional information, contact Grant, Italia-USA, (800) 828-0060, www.grantitalia.com

INSIGHT
Alviero Martini is a sponsor for the Italian TV reality show Donnavventura,” which revolves around beautiful young women traveling to accomplish different projects and wearing Alviero Martini clothing and accessories. For the fourth consecutive year, participants are fitted with Alviero Martini eyewear specifically designed for them.

 

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