Whats New

Sep
2007

Nouveau: Jacob Jensen Eyewear

DANISH DESIGN
Under a licensing agreement with Danish Eyewear, Nouveau introduces Jacob Jensen Eyewear, created by the award-winning product designer of the same name. All of the frames are made of titanium; have a patent-pending spring hinge, patented mounting system free of simple screws and a non-soldered bridge. Colors are created by a chemical process so they resist daily wear and tear. Targeted to both men and women, designs range from upscale modern to dressed-down casual in rimless, compression mount and fully rimmed versions. Many feature double titanium wire temples and some have optional zyl temple sleeves that slide on.


Photographed by Annie Gallagher/Black box studio

PHILOSOPHY:

“Jacob Jensen is a name synonymous with exquisite design and technologically superior products,” says Nouveau co-president Marj McGraw. “Jacob Jensen eyewear upholds the tradition with deceptively simple, elegantly refined styles.”

MARKETING:
Merchandising materials include a Jacob Jensen design book, display, countercard, color wheel of temple colors and assorted nosepads and temple tips. Each frame comes with a hard case.

PRICE POINT:
$$$$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com

INSIGHT
Known for his minimalist, sophisticated style, Danish designer Jacob Jensen creates many different kinds of products, ranging from furniture, kitchen equipment and watches to music systems for Bang & Olufsen. He won an award for his cordless doorbell design, and had a solo exhibition at New York’s Museum of Modern Art.

 

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