Whats New

Sep
2007

Mikli Studio: Alyson Magee

A PERFECT FUSION OF FASHION + FUNCTION

Alyson Magee launches her first eyewear collection under the Mikli Studio umbrella for Alain Mikli International. Included are eight ophthalmic styles made in France of cellulose acetate, using exclusive colors developed with Mazzucchelli. A highlight of the new line is a patented, changeable temple option for each style. The temples feature laser-engraved hinges and adjustable inclination and opening angles, making it easy to switch temples with the press of a thumb. Each frame comes with a spare set of temples. Targeted to both men and women, designs are variations on rectangles and bowties. Some temples are adorned with clusters of Swarovski crystals.



Photographed by ANNIE GALLAGHER/BLACK BOX STUDIO


PHILOSOPHY:
“This collection focuses equally on comfort and such physical attributes as skin colorations,” says designer Alyson Magee. “The versatile temples feature is an innovative way for individuals to showcase their own distinctive personality and their changing

MARKETING:
Frames come with a flip-over case with a cleaning cloth and separate compartment for a spare pair of temples. An Alyson Magee shopping bag is also shipped with each order.

PRICE POINT:
$$$$$. For additional information, contact Alain Mikli International (800) 829-8032; web site: www.mikli.com


INSIGHT
Alyson Magee began her optical career when she created an eyewear collection as a major mass product for a Master of Arts course at the Royal College of Arts in London. Eyewear had such an impact on her she decided to pursue it as a career, and approached Alain Mikli with whom she worked from 1986 to 1991. She then went on to co-found Face a Face before returning in 2004 to Mikli, where she has developed the first-ever collection for Mikli Studio.

 

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