Whats New

Sep
2007

Couteur Designs: Dana Buchman Vision

Couteur Designs, a division of the Kenmark Group, launches its Dana Buchman Vision collection, inspired by the popular women’s wear designer. The line contains 15 ophthalmic and nine sun styles targeted to fashionable women aged 32 to 56. Frames designs are modern, sophisticated silhouettes in rich materials. Several ophthalmic styles feature decorative temple embellishments emphasizing tonal stones and luxurious accents. Colors include shades of cashmere, caviar, gold and exclusive tortoises. Sunglasses come in a variety of feminine shapes with such accents as jewelry-cast metal temples and stones. Each sun style is equipped with CR-39 or nylon lenses in fashion gradient tints or solids.


Photographed by ANNIE GALLAGHER/BLACK BOX STUDIO

PHILOSOPHY:
“It is an honor to work closely with Dana Buchman and her team,” says David Duralde, Kenmark Group vice president of creative development. “Dana, with her personal charisma and unique sense of fashion, created a beautiful eyewear and sunwear collection to complement the sophisticated consumer’s wardrobe.” Dana Buchman comments: “Eyewear is an important part of any woman’s look. Working with Couteur Designs, we have developed a luxurious and fashionable eyewear collection that I know my consumers will love.”

MARKETING:
Merchandising materials include one-, four- and eightplace displays, three and fourplace display trays, mirror and countercards.

PRICE POINT:
$$$ (ophthalmic); $$$-$$$$ (sun). For additional information, contact Kenmark Group, (800) 627-2898, web site: www.kenmarkoptical.com.

INSIGHT
Dana Buchman has been at the helm of her brand for two decades, creating clothes for real women. Her designs focus on feminine, classic styles for both casual and career wear and are worn by philanthropists, politicians, businesswomen and celebrities.

 

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