|Under a joint venture with Nikon Eyewear, Metzler distributes Nikon’s frame and sunwear collections|
Metzler International USA presents the Nikon Eyewear line, a series of collections ranging from ophthalmic frames for adults and children to high-performance sun and sport glasses. More than 100 styles are available. Included are the following: Litanium, a premier collection of 100 percent titanium frames in classic and contemporary designs. Most styles are offered with clip-on, polarized sunlenses. Luminosi-Ti is a collection of titanium sunwear with polarized, photochromic, glass lenses with multi-layer anti-reflection, waterproof and wraparound protective coatings. Additionally, a collection of Luminosi-Ti sunglasses featuring titanium frames and polarized, anti-reflection, polycarbonate lenses is available. Other collections under the Nikon name are Duratitan, a series of traditional and contemporary men’s, women’s and unisex styles; Duratitan II, targeted to value-conscious customers who want the benefits of titanium; Beau-Ti for mature women; Nobili-Ti for larger men; Wave, a collection of trendy stainless-steel styles; and the Kids collection.
PHILOSOPHY: “From the premier Litanium collection with its superbly crafted titanium frames and strong, flexible temples for superior comfort and fit to Luminosi-Ti, a collection of sports-themed sunwear for the most sophisticated consumer, Nikon offers the essence of technically advanced modern eyewear,” says Metzler product development manager John Castagnetti.
MARKETING: One-, two- and four-place displays are available.
PRICE POINT: $$$ to $$$$; $$$$$ for the Luminosi-Ti collection.
AVAILABILITY: Winter 2003. For additional information, contact Metzler International USA, (866) METZLER; web site: www.metzlerinternational.com.