Heroics — Marchon was the eyewear provider for the 25th annual MTV Video Music Awards (a.k.a. the VMAs) held this year in New York during Fashion Week. Singer Lady Gaga (1), who took home the moon man for Best New Artist, was among those who received an eyewear makeover. The fashion icon gravitated to this bold Karl Lagerfeld sunglass, style KL603S saying, “I love Karl Lagerfeld. He’s my hero.”…

What A Doll — New York Dolls’ David Johansen (2) sporting John Varvatos and Utopia’s Kasim Sulton (3) in Charriol celebrating the release of the Love & Rockets tribute CD at Ben Sherman’s New York Soho store…

She Did it Again — Britney Spears (4) decked out in Carrera Champion sunglasses from Sàfilo…

Net Gain — Tennis great Andy Roddick (5) wears Lacoste model 12432. Charmant provided Lacoste sunglasses for the Lacoste VIP suite throughout tennis’ U.S. Open in New York…

Cruisin’ — Tom Cruise (6) gets all techy in the new Ray-Ban Tech 8301 aviator from Luxottica…

How Eye Met Your Mother — Sàfilo and Solstice Sunglass Boutiques were among the sponsors of the HBO Luxury Lounge during the Primetime Emmy Awards. Emmy host and nominee Neil Patrick Harris (7), one of the stars of “How I Met Your Mother,” sports Bottega Veneta 106S while his mom wears Marc by Marc Jacobs 116S…

Take Me Out — Hip Hop mega mogul Jay-Z (8) wears Cazal 607, distributed by Eastern States Eyewear and Ultra Palm, while taking in a playoff game at Yankee Stadium...


Stylish Dawgs — Wearing shades from Randy Jackson Eyewear are Trevor Donovan (9) of “90210” in style RJ1013; Marissa Jaret Winokur (10) of “Hairspray” fame in style RJ3003; Edi Gathegi (11) of the movie “Twilight” in style RJ3003; and Brandon Molale (12) from the movies “Dodgeball” and “The Longest Yard” in style RJ1013… 

Bahama Mama — Wearing Tommy Bahama eyewear from Altair is Academy Award winning actress Angela Bassett (13) in style TB111…

Along the Runway — Singer Rihanna (14) was spotted, not once, but twice, wearing Christian Roth for Charmant style 14246 during Paris fashion week…

Swanky — Oscar winning actress Hilary Swank (15) in Persol style PO 2691S from Luxottica...

Up Hill — Audrina Patridge (16) of “The Hills” fame sports the Coach Arlene style from Marchon. Partridge recently appeared in the movie “Sorority Row”…

In Order — “Law & Order” actress Mariska Hargitay (17) wears Modo for Jennifer Creel sunglass style Talitha...

Staying Hot — Singer Rihanna (18) wears a pair of Jee Vice’s Red Hot shades in orange while catching a flight at New York’s JFK airport…

Rumer Has It — Daughter of actors Bruce Willis and Demi Moore, Rumer Willis (19) made her big screen debut last year in “The House Bunny.” Rumer, seen here in MICHAEL by Michael Kors Santa Barbara style from Marchon, recently made a guest appearance on the WB’s “90210”…

Game Face — James Kyson Lee (20), “Heroes” star and part-time baller for the celebrity hoops squad the Hollywood Knights, sports a pair of Lacoste shades style 12432 WH from Charmant during a visit at the Dodger Stadium Lounge in Burbank, Calif…

Rescued — Michael J. Fox (21), who recently won his fifth Emmy for his guest role on the drama “Rescue Me,” wore Robert Marc aviator sun style 717 on the red carpet at the Primetime Emmy Awards…

Dark Angel — Jessica Alba (22) wears the Derek Lam Parker sunglass.