Upfront

Nov
2009

IT’S HIP TO BE SQUARED

Dean and Dan Caten, the identical twin brainchildren of DSQUARED² revealed their second eyewear line at a private party in Manhattan during the height of New York’s Fashion Week. The event may have been star-studded (attendees included celebrity stylist and reality star Rachel Zoe and singer Kelly Rowland) but the real life of the party was the eyewear. Big, bold geometric shapes and feminine, literal interpretations of the classic butterfly frame were among the highlight of their new 26-style line released last month.
DSQUARED² debuted its first ready-to-wear clothing line in Milan in 1995 and was an instant hit with fashionistas and celebrities alike. They launched their first eyewear collection last year. Creative directors Dean and Dan, who are starring in the new Bravo reality show, “Sell My Line,” have turned their once small high-end fashion line into an empire.

“Everything that we design has to be something that we would ourselves wear,” says Dean and Dan Caten. “DSQUARED² continues to evolve into a lifestyle—not just a brand. We’re going to continue adding an offering of categories that the DSQUARED² man or woman need… whether it be a great tuxedo, cocktail dress or casual look. Sunglasses were the next natural step in the brand’s evolution and we couldn’t be more proud of this new collection.”  The new collection also includes optical frames in addition to sun. Produced and distributed by Marcolin, look out for a healthy mix of both sun and ophthalmic frames in their future collections.

—Jaclyn Stewart

 

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