Whats Next

Oct
2009

ProDesign: Essential 1213 to 1219

DESIGN ESSENTIALS

ProDesign Denmark introduces the Essential 1213 to 1219 series, targeted to teenagers and petite adults with delicate facial structures and smaller heads, who often feel at a disadvantage when selecting eyewear because of limited sizing possibilities. Included are seven styles (two masculine, four feminine and one unisex), all offered in four colors and two sizes. Frames are made of stainless steel with acetate temple tips and are fully rimmed in oval, rectangular and double-bridge aviator designs. Colors consist of shades of black, blue, brown, gray, lilac, olive and red with matte finishes. Sizes range from 42mm to 54mm with bridges of 13mm to 20mm and temple lengths of 125mm and 130mm.



PHILOSOPHY: “This new collection is specifically designed with teens and petite adults in mind,” say Lars Toftdahl, ProDesign director of sales. “Offered in vibrant colors and a variety of shapes, these frames have the great style already associated with ProDesign, but feature a smaller form for those with a narrow PD or smaller face.”

PRICE POINT: $$$. For additional information, contact ProDesign Denmark, (800) 654-6099; web site: www.prodesigndenmark.com

TIP: Fashion meets timeless design in perfect balance, stressing style has no age. Teenagers want to look grown up in a young way and adults often want to look young in a grown up way.

 

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