Whats New

Sep
2009

Zero G Eyewear: Zero G Collection

ZERO IN ON STYLE

ZERO G Eyewear, a new company launched by Tom Cody and Joe Dondero, specializes in titanium flat-sheet metal handmade in Japan. The company name, ZERO G, refers to zero gravity or weightlessness. Targeted to professionals 25 plus who are well educated and financially secure, the collection consists of 15 ophthalmic frames and sunglasses for both men and women in classic designs. All frames are crafted with a rich, diverse palette of colors and feature a distinctive embossed “four squares” branding design on the temples. The hinge mechanism is designed for ease of use and minimal risk of scratching. Both the nosepads and acetate temple tips are fully adjustable. Lenses are made of a polycarbonate/nylon mix and are backside AR coated.


Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:
“The company name Zero G speaks to the core of the brand… a collection that feels comfortable, secure and weightless on the face, but is strong and substantial in its look,” say Tom Cody and Joe Dondero.

MARKETING:
Merchandising materials include frame displays, countercards and logo plaques. Each style comes with a black leather case.

PRICE POINT:
$$$$$. For additional information, contact ZERO G at (805) 375-3295.

INSIGHT

Founders of the Thousand Oaks, Calif.-based company, Tom Cody and Joe Dondero are childhood best friends from Long Beach, N.Y. Cody is a Pepperdine graduate with 18 years of industry experience and is the designer and visionary of Zero G eyewear. Dondero is a U.S. Naval Academy graduate with18 years of military, entrepreneurial and corporate experience.

 

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