Whats New

Sep
2009

Mondottica: Hackett Collection and Hackett Bespoke

THE BRITISH ARE COMING

London menswear company, Hackett, in its quest to style today’s gentleman from head to toe, presents an eyewear line, consisting of the Hackett Collection and Hackett Bespoke, both featuring ophthalmic frames and sunglasses. The Hackett Collection is a contemporary men’s line; the sunglasses have polycarbonate lenses. Targeted to more mature clients, Hackett Bespoke features classic styling and includes a horn collection; sun styles are equipped with polarized, polycarbonate lenses. The frames draw inspiration from Hackett clothing, reflecting its range of attire, from sporty and smart-casual to suits and formal wear. Attention to detail is key to Hackett and includes distinctive elements such as leather temple details and accents visible only on the inside of the frame.


Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:
“Inspired by the British Man of Today, Hackett Eyewear embraces the inspiration behind the brand by creating a range of frames that are distinctive without being ostentation, providing a smart accessory for the man who understands style is about detail,” says Mondottica.

MARKETING:
Assorted merchandising materials are available, including a display stand, display cubes, display trays, countercards, banner, logo plaques, postcards and shopping bags. Each frame comes with a hard case and lens cloth reminiscent of Hackett’s shirting materials.

PRICE POINT:
$$$$ to $$$$$. For additional information, contact Mondottica, (800) 877-1101; web site: www.mondottica.co.uk/hackett

INSIGHT
Since the opening of its first shop in 1983 in London, Hackett has grown to become an influential brand not only in the UK but also in the international menswear market. Today Hackett is the home of the “Essential British Kit,” providing everything from morning coats, tweed suits and polo shirts to cufflinks, umbrellas and eyewear. The business was founded by Jeremy Hackett and his partner Ashley Lloyd-Jennings

 

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