Whats Next

Sep
2009

Jonathon Paul: Duality Eyewear

TIMELESS ELEGANCE

Jonathan Paul Eyewear introduces Duality Eyewear, which consists of a pair of ophthalmic frames with coordinating Fitovers sunglasses. The Fitovers snaps perfectly into place and a subtle flash mirror treatment conceals the Rx eyewear below, providing a seamless integration of the frame and sunglass. The ophthalmic frames are made of memory metal with DualFlex temples with two titanium coils, a Reflex memory metal bridge and adjustable silicone nosepads. The Fitovers are constructed of TR-90 memory plastic and feature PDX polarized lenses and side shields and a patented integrated brow block that blocks light from above. Targeted to men and women 45 to 75, the ophthalmic frames are progressive lens friendly and combined with the matching Fitovers are ideal for driving or any outdoor activity. Included are three styles, all in an eye size of 52mm with a 15mm bridge and 135mm temple lengths. Each frame is offered in two colors—purple marble or dark purple, red licorice or red wine and tortoise or dark chestnut.

PHILOSOPHY: “The Duality collection offers a solution for ‘Zoomers,’ Baby Boomers who have an active lifestyle,” says Preston Jickling of Jonathan Paul Eyewear. “ECPs will be able to make a generous profit while offering their customers a great value—and most importantly—convenience, quality and state-of-the-art craftsmanship backed by strong customer service and a 100 percent warranty.”

MARKETING: Merchandising materials include counter and floor displays and countercards.

PRICE POINT: $$$. For additional information, contact Jonathan Paul Eyewear, (888) 834-8872; web site: www.jpeyewear.com

TIP: It is estimated that 85 to 90 percent of patients purchasing prescription eyewear leave without adequate sunwear protection. With value being a key component in today’s economy, Duality Eyewear has made it simple for eyecare professionals to offer their patients essential eyewear for one great price.

 

|