Whats Next

Sep
2009

Zyloware: RJ DAWGS

URBAN GOES GREEN

Zyloware adds RJ Dawgs to its very successful Randy Jackson Eyewear line. Randy Jackson or the “Dawg” (as he is known) has long been recognized for his cool sense of style. With the new collection, young people can get into the act. Targeted to the urban and urban-styled suburban American guy between 16 and 35, the RJ Dawgs line is all about fresh, energetic colors with design embellishments, including striping, metal inlays, cut-outs and wide and split-temples. Frames are made from sheet-cut stainless steel, monel and hand-crafted zyl. Features such as spring hinges and snap-in nosepads provide additional comfort.

PHILOSOPHY: “Following the remarkable success of the core Randy Jackson Eyewear collections, Zyloware heard loud and clear a call for younger styling
with more edge for urban-styled guys,” says Christopher Shyer, Zyloware president. “Randy Jackson presents his newest concept of RJ Dawgs, an eyewear collection with a young feel and fit that will appeal to more of his American Idol fan base.”

MARKETING: A signature plaque made of 100 percent recycled plastic is available. Frames come with a recycled plastic case and a soft pouch/cleaning cloth. For a limited time, an RJ Dawgs dog tag is offered to consumers as a gift with purchase.

PRICE POINT: $$. For additional information, contact Zyloware, (800) 765-3700; web site: www.zyloware.com

TIP: The RJ Dawgs consumer is tech savvy and rules the social media outlets via MySpace, Facebook, Twitter, You Tube, etc. He embraces urban-styled men’s fashion and rocks it where budgets allow.

 

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