Dec
2002

Upfront

Artistic endeavor. 1 Salma Hayek wears Calvin Klein style 654 in color 021 from Marchon. The actress was most recently seen in the title role of the film “Frida,” about the life of Mexican artist Frida Kahlo… Presidential review. 2 Dennis Haysbert, who plays U.S. President David Palmer on the Fox show “24,” sports Kenneth Cole New York sunglasses from ClearVision… Model behavior. The always-fashionable 3 Claudia Schiffer in a Michael Kors shield, style MK 18615, from Charmant… Matinee idol. Academy Award winning actress 4 Meryl Streep co-stars with the Raya frame from Sama Eyewear in the movie “The Hours”… Par for the cause. Persol sunglasses (from Luxottica) was a proud sponsor of the Fourth Annual Elizabeth Glaser Pediatric AIDS Foundation Celebrity Golf Classic held at the world-famous Riviera Country Club in Los Angeles. Celebs who donned Persols on the green were 5 Sylvester Stallone in style 2624 24/48, star of “The Shield” 6 Michael Chiklis in 2542 95/48, baseball great 7 Dave Winfield in 2542 24/47, and actor 8 Joe Mantegna also in style 2542 95/48. Action man. 9 Vin Diesel was photographed wearing Christian Dior Starlight sunglasses from Sàfilo in a recent issue of Ocean Drive En Espanol. The action star was later seen about town in Miami sporting the very same shades. —Jackie Micucci

shades of donna
Sunwear made a special guest appearance during the Donna Karan Spring 2003 runway show. Model Natalia Vodianova wore the designer’s signature Celebration print along with Donna Karan sunglass style DK9814S on the catwalk. Karan herself came out for her final applause in her very own DK Suns 9820S. (The eyewear is distributed by Marchon.)

The clothing collection featured ’40s inspired business suits and coats as well as softly sashed dresses and knee-length skirts… all of which can be perfectly complemented with the right eyewear.  —JM

racing to
the finish
It was all for a good cause. Transitions Optical employees joined more than 1 million people around the world to fight breast cancer recently by participating in the Komen Race for the Cure held in St. Petersburg, Fla.

Through the efforts of Transitions employees, nearly $9,000 was raised for breast health education, breast cancer screening and treatment programs for the medically under-served.

“Breast cancer touches so many lives—from the patient to their family, friends and colleagues,” says Dave Cole, general manager of the Americas for Transitions Optical. “By participating in the race we were able to join a major initiative to bring attention to an important health issue.”

In addition to walking and running in the 5K event, Transitions, a corporate sponsor of the event, had a booth at the fundraiser where consumers could test their eyewear for UV protection. To screen their eyeglasses, participants placed the frames into an instrument that measured the percentage transmission of hazardous UV rays through the lenses. “Throughout the day we encouraged booth visitors to be aware of the dangers of UV to the eyes and the need for everyday protection,” Cole notes. The more than 200 people who visited the booth also had a chance to win a free pair of Transitions Lenses in a designer frame.  —JM

best in show
The fashion industry in Japan recently honored Morgenthal Frederics. Richard Morgenthal, owner and president of Mor-genthal Frederics, accepted the grand prize in the Women’s Category for Best in Show 2003 at this year’s I.O.F.T, Japan’s optical trade show. The style—called Dawn—is a modified cat-eye available in an array of funky fades, such as lavender to orange and gray to rose, as well as single color fades. They wholesale at $75 and are currently available.   —JM



Trend Spotting
Red Alert  Inside and out. Monochromatics and laminates. Matte and shiny. Stripes and polka dots. Iridescent and translucent. Eyewear is in the red.
Retro Redux  “Now” retro. Vintage-inspired designs, rounds, geometrics and Windsor rims (metal eyerims wrapped in plastic), with modern twists—titanium frame materials, ultra-thin plastics, nosepads, reinforced plastic bridges.
Mixed Messages  Creative combos. Aluminum and plastic. Titanium tops with aluminum bottoms. Titanium fronts paired with wood temples.
Small Gems  Pearls. Rubies, diamonds and sapphires. And lots of crystals. Discreetly accenting temple tips. Subtly enhancing endpieces. Boldly highlighting frame fronts.
Au Naturel  Wood and horn materials. Wood-like looks. Distressed,
textured finishes.
Tortoise  As usual… It wins the race.
Here’s Looking at Lenses  Mirrors. Gradients. Anti-reflection. Photochromics. Polarization. Polarization. Polarization.

 

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