Eyewear and Trends: Frames and Sunwear Trends



Luxottica: Chanel Titanium
Luxottica Group adds a collection of titanium styles to its Chanel line. Included are four titanium frames and three designs with zyl fronts and titanium temples with new non-slip temple tips. Shapes range from a semi-rimless butterfly, cat eye and feminine, lilting geometric to narrow and bold rectangles, a square and retro-inspired aviator. Colors consist of muted shades of pearlized white, marbleized gray, pink and mint green.
PHILOSOPHY: “With this latest Chanel collection, we see a wonderful melding of technology, fashion and style,” says Luxottica Group director of marketing Vittorio Verdun. “The styling of this ophthalmic collection shows the elegant artistry and design integrity for which Chanel is known, coupled with the many benefits that titanium offers. The styles featuring zyl fronts paired with titanium temples add yet another exciting design dimension to eyewear. With this introduction, we believe titanium has never looked more elegant or glamorous.”

Hoya Vision Care: 1.70 EYRY

Hoya Vision Care introduces 1.70 EYRY, an ultra high-index lens material. Named for the eagle’s mountaintop vantage point, 1.70 EYRY balances strength, thinness and lightweight with bird’s-eye clarity, according to Hoya. The new material, which the company says is ideally suited for drill-mount frames, has an Abbe value of 36 and a specific gravity/density of 1.41. Its tensile strength was shown to be three times that of CR-39® in pull tests performed by Hoya. The EVRY lenses were still intact at 60 kilograms of force (132 pounds). The material comes with a hard coat and HiVision AR and is currently available only in Hoyalux Summit ECP progressive lenses.
PHILOSOPHY: “This is the elegant lens material that every patient wants. Extremely thin and lightweight, 1.70 EYRY is the perfect material for high prescriptions and high-fashion frames. And it offers your patients
a beautiful balance between aesthetic appeal and optical performance,” says Bill Norwood, executive vice president of Hoya Vision Care. For additional
information, contact Hoya Vision Care, (888) 882-HOYA.

Visionaries by Shade Control Fitting Kit
Opsales presents a fitting kit for its Visionaries by Shade Control clip-ons. Included are a 32-place fitting kit/box containing the company’s full assortment of clips, reference map for quick access to the right fit and Shade Control countertop glorifier display with Polarmotion viewing area to demonstrate features and benefits of polarization. All of the clips are stainless steel, have a spring-loaded mechanism for attaching clips to frames, functional rimlocks, covered hooks and polarized lenses. Shapes consist of cat eyes, ovals, rectangles, rounds and squares in eye sizes ranging from 42mm to 58mm. An almond and modified rectangular design are being added to the assortment. Clips are offered in bronze, gold, demi-gold and gunmetal with gray or brown polarized lenses. Polarized Blu-Gard lenses are available by special order. Each clip comes with an aluminum case.
PHILOSOPHY: “We created the fitting box as a comprehensive clip-on selling tool. To keep in touch with the market, we update the kit three times a year, adding new styles,” says Cynthia A. Friedman, Opsales sales manager/optical North America.