Upfront

Jul
2009

LICENSES, LIAISONS & NEW COLLECTIONS

Edited by Gloria Nicola

TAG HEUER EYEWEAR PARTNERS WITH ASTON MARTIN RACING
Tag Heuer Eyewear, distributed by Premiere Vision, extends its relationship with Aston Martin (pictured), becoming the official eyewear partner of Aston Martin Racing. Under the three-year technical partnership agreement, Tag Heuer Eyewear will produce a special limited series of Aston Martin Racing eyewear. As 20/20 was going to press THIS car placed an amazing fourth at Le Mans. JONATHAN PAUL NEW DUALITY Jonathan Paul Eyewear introduces Duality Eyewear (pictured), which consists of a memory metal ophthalmic frame with a matching pair of Fitovers eyewear. Targeted to men and women 45 to 75, the Fitovers are equipped with PDX polarized lenses, polarized side lenses and an integrated brow bar that blocks light entering from above. The ophthalmic frames are progressive-lens friendly. BUSHNELL ACQUIRES CEBE Bushnell Outdoor Products has acquired the Cebe brand from Marcolin S.p.A. Founded in 1892, Cébé is known for its high quality optical frames, sport performance sunglasses, ski goggles and helmets. TANDY BRANDS ADDS EYEWEAR DIVISION Tandy Brands Accessories adds an eyewear division, expanding its presence as a fashion accessories company into the reading glass category. Tandy Brands Accessories designs and markets fashion accessories for men, women and children, including belts, wallets, handbags, suspenders, gifts and sporting goods. The new eyewear division, which will offer private label, branded and licensed eyewear products to its retail partners, expects to start shipping product on July 1.

 

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