Whats Next

Jul
2009

Bolle: Kids Collection

LESS SIZE—MORE FEATURES

Bolle, a division of Bushnell Outdoor Products, launches Bolle Kids, a seven-piece collection of sport eyewear designed specifically to fit the contours of smaller faces. The frames are constructed of grilamid TR-90 nylon. The lenses are molded polycarbonate with CarboGlas coating, a proprietary scratch-resistant treatment applied to both sides of the lenses. Most of the styles have Bolle’s exclusive Thermogrip temple tips and nosepads to keep the glasses firmly in place even during rugged outdoor play. Colors range from pink, blue, crystal rose, candy apple red and white to black, silver, crystal smoke, silver and tortoise, all with shiny finishes.

PHILOSOPHY: “Too often the quality of eyewear for kids is compromised by the need to keep prices low,” says Andrew Cohen, Bolle global product manager. “The commitment to performance that defines our existing sunglass lines is very much present and accounted for in Bolle Kids.”

MARKETING:  A six-place kids’ display is available. Each frame comes packaged  in a box featuring the Bolle Kids logo.

PRICE POINT: $. For additional information, contact Bolle, (800) 221-9035; web site: www.bolle.com

TIP
Grilamid TR-90 is extremely durable, yet flexible and very lightweight. Nearly impervious to extreme temperatures, frames made of grilamid will not degrade when exposed to even the most powerful sunscreen products.

 

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