Whats Next

Jul
2009

L’Amy America: Columbia Tweeners

TWEEN TIME

Columbia Eyewear, available from L’Amy America, introduces its second wave of tweeners ophthalmic styles to complement its first casual–basic collection for a total of 12 styles. The new six-piece addition features more sport-aggressive frame shapes, sport-oriented bridges and architectural temple details, mirroring Columbia’s best-selling adult sport frames. Patented Diagonal-Secure Fit rubberized temple tips provide stability and sport appeal. Spring hinges add flexibility and comfort. Shapes consist of tea cup and rounded square and rectangular designs in shades of matte and shiny gunmetal and grappa, matte tank, shiny carbon and vino and brushed twig. Sizes range from 46mm to 50mm with 15mm to 17mm bridges and 130mm and 135mm temple lengths.

PHILOSOPHY: “Our objective with the new styles is to expand upon the current, highly successful Columbia Tweeners Basics Collection with more sport-aggressive options,” says Connie Reiss, L’Amy worldwide brand manager for Columbia eyewear. “Because of this new category of business, Columbia Eyewear market share is growing.”

MARKETING: Each frame comes with a black leatherette case.


PRICE POINT:  $$. For additional information, contact L’Amy America at (800) USA-LAMY; web site: www.lamygroup.com

TIP
Two-tone colorations in signature Columbia colors such as shiny carbon reflect the sport aesthetic while remaining true to classic Columbia styles.

 

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