Whats Next

Jun
2009

Bolle: Women’s Collection

FOR WOMEN’S EYES

Bolle, a division of Bushnell Outdoor Products, introduces its Bolle Women’s Collection, combining Bolle frame and lens technologies in designs tailored specifically for women. Included are nine feminine sunglasses with styles ranging from design-forward to sport lifestyle to high-performance. All glasses feature the company’s proprietary b20.3 polycarbonate lenses that are 20 times more impact-resistant than glass and three times lighter, according to Bolle. Some of the styles offer a polarized lens option. The more performance-oriented glasses are equipped with thermogrip temple tips and nosepads. One style has interchangeable lenses.

PHILOSOPHY: “The new collection contains some of the most fashion-forward styles ever brought to market by Bolle,” says Dani LeGace, Bolle global director of eyewear product development and marketing. “Still, it’s our position that an extra infusion of style should not come at the expense of the premium optics, quality materials and attention to detail that defines all Bolle products.”

MARKETING: Bolle merchandising materials include a floor display and four-place counter display. All styles come in a protective nylon case with a Velcro closure, side utility sport clip and lens cloth.

PRICE POINT: $$ to $$$$. For additional information, contact Bolle, (800) 221-9035; web site: www.bolle.com

TIP
Colors range from traditional sport colors—shiny black, tortoise, white, gold and silver—to more feminine combinations of black/ lime, pink/tortoise and pink/white.

 

|