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Jun
2009

Fashion Optical Displays: Bamboo Furnishings

THE GREENING OF THE DISPENSARY

Fashion Optical Displays offers crafted and durable bamboo displays for its Ovation collection of contemporary dispensing furnishings. For more than 30 years, Fashion Optical Displays’ cabinetmakers have created furnishings from sustainable, plantation-grown hardwoods and recently added bamboo, one of the earth’s greatest renewable resources. The new bamboo Ovation furnishings feature optional locking frame displays and dispensing stations with soft curved lines that help create a light, spacious dispensing environment. The Ovation’s rolling credenza allows mobility and provides convenient storage for frames and supplies.

PHILOSOPHY:“Bamboo has become a popular choice not only because of its renewable qualities,” says Ed Muehlberger, vice president of Fashion Optical Displays. “It gives a clean, contemporary look that offers endless possibilities for architects and interior designers, whether the focus is on green building or cutting-edge design. The natural grain of this product shows beautifully both in the natural blonde tone or in a darker, richer color that comes from kiln-drying the bamboo.”

MARKETING: Fashion Optical Displays uses bamboo sources certified by the American non-profit Forest Stewardship Council (FSC). The FSC sets
standards for sustainable forest management and certifies hardwoods and other products are harvested from certified, well-managed forests. For those involved in a Leadership in Energy and Environmental Design project, Fashion Optical’s bamboo products can help in obtaining LEED credits for low-emitting materials, utilization of a rapidly renewable material and use of an FSC-certified product.

PRICE POINT: For additional information, contact Fashion Optical Displays, (800) 824-4106; web site: www.fashionoptical.com

TIP
Bamboo is a group of woody perennial evergreen plants that are part of the grass family. They are the fastest growing woody plants in the world with a growth rate that can surge as much as 24 inches a day. Bamboo generates 35 percent more oxygen and consumes more carbon dioxide than an equivalent stand of trees.

 

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