Whats Next

Jun
2009

Nouveau Eyewear: Phoebe Couture

Eye candy

Following its successful launch last fall of Kay Unger Eyewear, Nouveau introduces the Phoebe Couture collection. Created for the newest generation of Kay Unger fans, the Phoebe Couture brand is exactingly tailored for fit and comfort, and uses vibrant colors, vintage draping and flouncy hem lines for a playful approach to fashion. The eyewear line, which consists of eight ophthalmic styles and four sunglasses, is an eclectic collection designed to accentuate the clothing. Inspired by romantic eras of the past, the frames are created for those who aren’t afraid to turn heads. Bold graphics—polka dots, fabric patterns and wave motifs—in such colors as chocolate brown, red and pink provide sexy sophistication. The sunglasses are Rxable and equipped with polarized lenses.

MARKETING: Merchandising materials include a 3-D display, poster and “lips” logo plaque. A $25 gift card and pink heart luggage tag come with a 16-place order. Frames and sunglasses are packaged in hard cases.

PHILOSOPHY: “Phoebe Couture was created for the 20-something trendsetter,” says Marj McGraw, Nouveau co-president. “Emulating the chic styling found in her dresses, Kay Unger’s newest eyewear collection takes a playful ¬≠and downright flirtatious ¬≠approach to fashion. Once upon a time, eyewear was solely for those who wore prescription lenses. With Phoebe Couture, it’s become a must-have accessory.”

PRICE POINT: $$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com

TIP
Kay Unger launched Phoebe Couture in Spring 2007 with the same aesthetics as Kay Unger New York, but with an edgier and more fun approach. “We call Phoebe Couture ‘the alternative prom dress.’ It’s really not so much about age as about mind set,” Unger explains.

 

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