Eyewear and Trends: Frames and Sunwear Trends



ClearVision: Kenneth Cole Fragrance Collection

To coincide with the launch of the Kenneth Cole fragrance, which consists of individual scents for men and women, ClearVision Optical introduces a line of Kenneth Cole sunglasses. Included are three styles for men and three for women. All of the sunglasses feature fronts made of copper beryllium or a metal alloy and metal/plastic combination temples and are equipped with multi-layer flash mirror lenses with iridescent qualities. The styles take their design inspiration from the fragrance packaging, using similar colorations, bronze for the women’s styles and gunmetal for the men’s, and such decorative details as tooled or textured metallic mesh endpieces.

PHILOSOPHY: “Along with the launch of fragrance by Kenneth Cole comes a renewed focus on the designer. We believe there is a wonderful opportunity for us to tie in from a design and marketing perspective with Kenneth Cole’s efforts in this endeavor. The packaging and design details of the fragrance collection lends itself to a dynamic interpretation in our new fragrance sunglasses. We feel the time is right to bring to the market some highly designed, signature styles from Kenneth Cole. The new direction of the fragrances gives us this opportunity,” says executive vice president Peter Friedfeld. PRESENTATION: Merchandising materials include a three-place display and logo plaque. Each frame comes in an embossed case in either bronze for the bronze-color sunglasses or platinum for the gunmetals.

Beloptix: 1.60 Photochromic Lenses

Beloptix introduces a 1.60 photochromic lens series to the company’s recently debuted fashion and polarized photochromic lens collections. The new high-index single-vision and progressive aspherics, like their sister 1.50 and polycarbonate lenses, are available in vibrant jewel tones—blue, purple, aquamarine, yellow and orange—and in traditional gray. A proprietary spin-coating process, which can be used with most types of plastic lenses, is used to apply photochromics to the front surface of the lens. All of the lenses start out as virtually clear and when exposed to sunlight darken in seconds—in direct proportion to the amount of UV light present—to brilliant saturated shades. Lenses are hard coated and compatible with most anti-reflective treatments.

PHILOSOPHY: “With our latest offering, we are providing consumers with more options than ever before,” says Steve Wood, Beloptix president and CEO. “Although our initial collections were launched within the past year, we are already recognized for bringing excellent choice and performance to a product category traditionally limited to a few colors and lens types. The addition of high-index lenses to our existing portfolio is the first of many enhancements we intend to make to ensure we maintain the industry’s broadest selection of photochromic products. For additional information, contact Beloptix, (877) 235-6789.

Silhouette: Minimal X

Silhouette Optical introduces its Minimal X collection. The new line consists of eight rimless, hingeless, screwless shapes, all featuring a bridge and temples made of Silhouette’s sig-nature SPX Ng (next gen- eration) a lighweight, flexible, durable plastic material, with titanium inlays in the temple tips and beta titanium inlays in the bridge for easy adjustment. Frames are offered in eight colors, ranging from soft neutrals to shades of blue, green and rose. Polarized clip-on sunlenses are available for each style.

PHILOSOPHY: “Silhouette is focusing on the mega-trend of minimal, lightweight products that is so prevalent today in everything from clothing and sports equipment to computers and cell phones. We’re interested in creating lasting classic eyewear reflecting that aesthetic,” says Silhouette president Arnold Schmied. “Rimless designs will continue to be a major category that we feel can be further developed to include more color and shape diversity.” PRESENTATION: Merchandising materials include an eight-place presentation kit, glazing kit, two posters and a 13-page brochure with stand. One-place translucent knob-style displays are also available. Each frame comes with a partially translucent hard case.

Eastern States and Ultra Palm: Cazal Sun

Eastern States Eyewear and Ultra Palm Optical release their fall Cazal sunglass collection. Included are two unisex designs and one feminine frame in metal or metal/plastic combinations. Shapes consist of a modified diamond with upswept temples sporting an animal print, rectangular wrap with tintable side-shield lenses and classic rectangle with wide temples and open metal endpieces with detachable plastic trim. Two of the sunglasses are large three-piece drill mounts, both featuring glitter d├ęcor and flash lenses. The other style has brown gradient or gray gradient lenses. Frames are offered in tortoise, black, gold and gold/silver combinations. Eye sizes range from 57mm to 62mm.

PHILOSOPHY: “This new sunglass package addresses today’s fashion trends while maintaining a uniquely Cazal flavor,” says Brad Besner, Ultra/Palm co-president. PRESENTATION: Merchandising materials include a countercard and countercard/ mobile. Each sunglass comes with a hard case and gift bag.