Upfront

May
2009

Idol Eyes

Showcasing talent from “American Idol,” the Eyes by VSP campaign, which was created to bring awareness of the benefits of healthy eyes, reached out to the audience of the wildly popular reality show by singing the praises of comprehensive eye exams.

“Eyes by VSP is designed to bring awareness of the benefits of eye health and reach out to a global audience to spread the message,” says Rob Lynch, president and CEO of VSP. “‘American Idol’ provides a variety of talent to suit each unique brand within our global brand portfolio.”
As part of the Eyes by VSP campaign each contestant received a personal eyewear makeover. Marchon and Altair Eyewear both debuted their new spring collections on the top 11 contestants and new judge Kara DioGuardi.

“‘American Idol’ is a great national platform to introduce new trends,” notes Claudio Gottardi, president of Marchon Eyewear Inc. and CEO of Marchon International. “Entertainment marketing is an intricate part of our marketing plan. This season’s Idol contestants and judges can individually translate the uniqueness of each brand in our extensive portfolio.”

Wearing shades from Marchon and Altair are: Danny Gokey in Nike with Flexon Supercharged 800; Lil Rounds in Fendi FS5014; Matt Giraud in Karl Lagerfeld KL610S; Alexis Grace in Michael Kors Miami; Kris Allen in Tommy Bahama TB516S; Anoop Desai in Nautica N6106S; Scott MacIntyre in Calvin Klein Collection CK7301; Adam Lambert in Jil Sander JS617S; Allison Iraheta in Coach Analise; Michael Sarver in Sean John; Megan Joy in Tommy Bahama TB132A and Kara DioGuardi in Emilio Pucci EP633SR.  

 —Jackie Micucci

 

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