Whats Next

Apr
2009

Sàfilo: JLO by Jennifer Lopez

FEMININE FLAIR

Sàfilo USA introduces JLO by Jennifer Lopez, an optical sunglass collection available to independent optical retailers. The new collection contains five styles, which can accommodate Rx lenses and are geared toward women of all ages who are self-confident, trendy, fun and fashionable. Like the JLO brand, this new collection is characterized by feminine details and modern flair. Shapes consist of rectangles and ovals and all styles are equipped with polarized lenses. Frame colors include brown/teal, black/apricot, black/ivory, brown/caramel, tortoise/pink pearl, black/horn, light pink, tortoise and black.

 


PHILOSOPHY: “The JLO consumer is looking for trendy, yet unique styling from this brand. The new, fully Rxable collection embraces this concept,” says Dick Russo, executive vice president of Sàfilo USA. “Following the successful launch of the JLO ophthalmic collection, an Rxable sunwear assortment was a natural extension. We anticipate a great deal of excitement.”

MARKETING:
Merchandising materials include a six-place rotator, three-place highlighter, posters, countercards and logo plaque.

PRICEPOINT:   $$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com


TIP
Design details are inspired by the JLO by Jennifer Lopez accessories line, primarily the watch collection. 

 

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