Upfront: L&T Marketing

Apr
2009

Lens Marketing

Edited by Andrew Karp

Hoya Vision Care Announces ‘Splendor of Spain’ Winners

Hoya Vision Care, North America announced the winners of the Hoya “Splendor of Spain” promotion. Twenty eyecare professionals and three distributors will travel to Spain in May on a seven-day getaway for two. Promotion winners will travel to Madrid where they will explore such landmarks as the Prado Museum and the Royal Palace. The journey also includes tours of Toledo, Mijas and T├ętouan, and Morocco.

The winning eyecare practices are: Alain Mikli Boutique, New York; Eye and Optics, Santa Fe, N.M.; Central Oregon Eyecare, Redmond, Ore.; Dey Optical, Houston; Doctors of Optometry, Parma, Ohio; Eye Care Professionals, Green Bay, Wis.; Eye Center of Saint Augustine (ECSA) Optical, St. Augustine, Fla.; Eye Works, Keene, N.H.; Eyecare Associates, Tyler, Texas; Geneva Opticians, Geneva, Ill.; Hawthorne Vision Center, Portland, Ore.; Medical Eye Center, Medford, Ore.; Optical Shop, Shelton, Wash.; Sight Shop 5, Tualatin, Ore.; Teddy Sherrie, OD, New Port Richey, Fla.; Texas State Optical, Wichita Falls, Texas; The Optical Shoppe By Wilmer, Lutherville, Md.; Evergreen Valley Optometry, San Jose, Calif.; Trussville Vision Care, Trussville, Ala.; and Vision Source, Lebanon, Ore. The winning distributors are Cherry Optical, Green Bay, Wis.; Harbor Optical, Traverse City, Mich.; and West Coast Lens, Yorba Linda, Calif.


Zeiss Named Exclusive Rx Provider For Modo’s NetJets
Carl Zeiss Vision has announced an exclusive partnership with Modo, in which the company will provide lenses and Rx services for their Modo for NetJets line of premium sunglasses, featuring exclusive High Chromatic Definition (HCD) lens technology.

“Modo for NetJets has been committed to technological breakthroughs, innovative material applications and cutting-edge designs for today’s pilots and sports enthusiasts, to name a few,” says Alessandro Lanaro, CEO of Modo. “Those technological breakthroughs are now available in a new exclusive prescription sunglass program, which provides a unique Rx option utilizing Carl Zeiss Vision’s extensive expertise in wrap Rx lenses.”

A wide variety of Modo for NetJets’s most popular sunglass styles can be made in prescription lenses with authentic performance lens colors, all featuring HCD technology. The HCD lenses can also be combined with mirrors and anti-reflective coatings.


Epic Labs to Accept Online Orders, Launches Web Site
Epic Labs, a specials lab located in Waite Park, Minn., has launched a new web site, www.epiclabsinc.com. The company will now be accepting orders directly through the site as well as lab-to-lab transfer through Vision Web.

“The new site will allow us to interact with our customers on a whole new level,” says Epic vice president Jesse Arndt. “And utilizing Vision Web’s expertise will certainly help streamline the process of farming out difficult jobs with lab-to-lab transfers.“

Intercast Designs Serengeti Lens for Bushnell
Intercast Europe has signed an agreement with Bushnell for the production of a new polarized photochromic lens designed exclusively for its Serengeti brand sunwear. Built on Intercast’s NXT lens platform, the state-of-the-art Serengeti Polar PhD lens features the latest polarized and photochromic lens technologies.

The polarizing layer of the Serengeti Polar PhD lens is engineered directly onto the back surface of the lens utilizing Intercast’s Advanced Polarized Surface Technology, eliminating the disadvantages of conventional film-based polarized lens construction.

The photochromic technology incorporated into the Serengeti Polar PhD lens automatically lightens and darkens with changing light conditions. The photochromic properties are engineered as part of the lens, not a coating, providing premium photochromic function throughout the life of the lens.

The Serengeti Polar PhD lens featuring Advanced Polarized Surface Technology will be available mid-April in a new collection of Serengeti Sport and Wire Flex Series styles.

 

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