Eyewear and Trends: Frames and Sunwear Trends



Serengeti: Titanium Collection

Serengeti, a subsidiary of Bushnell Performance Optics, introduces a collection of four sunglasses featuring titanium frames. Styles are equipped with Sedona, Drivers, Drivers Gradient or Serengeti 555nm lenses. The Sedona is a high-contrast, rose-color lens that blocks glare and harsh light in all types of daylight conditions and excels at blocking glare in flat light. The Drivers lens, designed for driving and general-purpose wear, enhances vision regardless of light conditions. The Drivers Gradient lens, often selected by military officers and pilots, blocks the sun¡¯s glare at the top of the lens, while providing a clear view of instruments below. The Serengeti 555nm gray-green lens maximizes transmission of yellow and green light at 555nm even on the brightest days. All Serengeti lenses feature precision optics, Spectral Control Filters, photochromic technology, UV protection, blue-light filters and anti-reflective coatings. Two of the titanium frames are equipped with spring hinges.

PHILOSOPHY: ¡°A common complaint of glass lenses is they are heavy when placed in frames. Using titanium as a frame material helps eliminate the complaint because titanium is very lightweight and durable,¡± says Paula Humo, Serengeti product manager. ¡°With this new collection, Serengeti continues its mission of combining science and engineering with fashion and style

Luxottica: Persol Sport

Luxottica Group has relaunched its Persol Sport collection. Included are four styles targeted to active males seeking a more casual look without sacrificing the attention to detail and quality for which the Persol brand is recognized. All of the styles feature DuPont Hytrel temples to keep frames secure. Shapes include three metals and one plastic in aviator, rectangular and wrap designs. All styles are available with or without polarized lenses and with a smoke/yellow mirror option. Two of the glasses are equipped with a new olive-color crystal photochromatic lens (nonpolarized) that adapts to changing light conditions. Each frame is accented with the Persol arrow on the temples
PHILOSOPHY: ¡°While the Persol Sport collection draws on Persol¡¯s long tradition of classic styling and exceptional quality, these latest offerings are designed for the consumer with an active lifestyle. In this new collection, we¡¯re introducing a photochromatic lens, which provides optimum comfort and protection in mixed lighting conditions,¡± says Luxottica Group director of marketing Vittorio Verdun. PRESENTATION: Merchandising materials include a four-step riser, countercards and posters.

Signature: Laura Ashley
Jeweled Styles

Signature Eyewear adds two metals, both highlighted with Swarovski crystals, to its Laura Ashley line. Jewel is a modified gold rectangle with a single flower accented with crystals and a subtle leaf motif. Tiara is a semi-rimless upswept gold oval with open endpieces and a rosette detail surrounded by faceted crystals. Both styles are equipped with adjustable nosepads and pearlized temple tips. Eye sizes are 49mm and 50mm with a bridge of 19mm and temples of 135mm.

PHILOSOPHY: ¡°We wanted to give the Laura Ashley customer a unique design inspired by the detailing found in fine jewelry. The result is an elegant accessory for the discerning woman who is seeking high-quality frames with a distinctive feminine feel,¡± says Laura Ashley Eyewear product designer Eileen Smith. PRESENTATION: Merchandising materials include a countercard and freestanding, silver logo sleeve with a floral background. Frames come in an aluminum case featuring a satin finish and embossed floral pattern on the exterior and plush royal blue interior.