Whats New

Mar
2009

Kimiko: Eyewear Religion

WORSHIPING STYLE

Kimiko Eyewear launches Eyewear Religion. Targeted to women 25 and up seeking striking, sophisticated design, the initial collection consists of six stainless-steel styles. The objective behind the new line is to present beautiful, highly wearable frame fronts combined with delicately etched temples decorated with three-dimensional metal ornamentation. Ornaments include a variety of swirls, lace work and floral and leaf motifs applied with an intricate laser engraving process. Frame shapes are variations on rectangular designs. Each style is offered in three colors with an emphasis on such fashion-forward options as purple and red, often combined with black. 

 
Photographed by Annie Gallagher/Black Box Studio


PHILOSOPHY:
“My philosophy with eyewear design is to be different, but still create wearable and sellable styles,” says Kimiko founder and designer Felix Bystritsky. “My motto has always been ‘in sight we trust.’”

MARKETING:

Countercards will be available to support the collection. Each frame comes with a red and black patent leather case with a gray cleaning cloth.

PRICE POINT:
$$$. For additional information, contact Kimiko Eyewear, (866) Kimiko-1; web site: www.kimikoeyewear.com

INSIGHT
Kimiko, which means “outstanding” in Japanese, was founded 10 years ago by Felix Bystritsky, an optician for 30 years.

 

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