Whats New

Mar
2009

Menizzi: Biggu

BIG IS BIG

Menizzi was founded in 2005 on the premises of providing fashion eyewear to serve the needs of children, tweens and the petite market. The company has now added a division, Biggu, the Japanese word for big, to cater to the consumer with a large PD. Included in the initial collection are 12 styles, each in three colors. Eye sizes in the new collection range from 55mm to 60mm with PDs of 67mm to 72mm. Frames are made of anti-corrosive materials—TR-90, stainless steel and titanium. The emphasis, as in the original collection, is on trendy colorations and such decorative accents as split temples, mesh work and stone detailing.  

 
Photographed by Annie Gallagher/Black Box Studio


PHILOSOPHY:
“Menizzi has created a niche in the high-fashion, petite eyewear market by providing funky, stylish, high-fashion frames with a narrow PD for everyone who needs them at affordable price points,” says Izzy Hersh, Menizzi president. “With Biggu, we plan to do the same for the customer with a larger PD.”

MARKETING:

Countercards and posters will be available. All frames come with a hard case.

PRICE POINT:
$$$. For additional information, contact Menizzi, (877) MENIZZI; web site: www.menizzi.com

INSIGHT
Menizzi Eyewear is the result of analytical research on style, color and design. At the heart of the company are bold, yet elegant designs, coupled with technical knowledge and excellent quality, all illustrating the Menizzi philosophy that functional and funky can
co-exist.

 

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