Whats Next

Mar
2009

Cinzia Designs: Redeux

BACK TO THE FUTURE

Cinzia Designs, A Division of Europa International, introduces the Redeux collection. Designed for a younger, edgier audience, this vintage-inspired sunglass line consists of five handmade, layered acetates, each offered in two colors. Shapes include aviator, cat-eye, clubman, diamond and preppie designs in colors ranging from blue, green, pink, purple, red and white to combinations of brown and cream and  black and crystal. Frames are equipped with UV400 gradient lenses. 

 

PHILOSOPHY: “Redeux is a boutique line that mixes the most sought-after styles of previous decades with the fashionable colors and materials of today, while maintaining the classic Cinzia standard of quality,” say Redeux designers, Lindsey Reisack and Megan Brown. “This line marks an important expansion in Cinzia’s ongoing success with upscale retail clientele.”

MARKETING:
Each sunglass comes packaged in a box with a case.

PRICEPOINT:   $$$. For additional information, contact Cinzia Designs, (800)701-6765; web site: www.cinziadesigns.com


TIP
Redeux is the first release from Cinzia’s new specialty design duo, Lindsey Reisack and Megan Brown. Reisack, whose background includes fashion styling and costume design, and Brown, who manages product development for Cinzia, were inspired in creating this line by their mutual passion for collecting vintage sunglasses.

 

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